Terms of Service

Agreement#

These Terms of Service (“Terms”) are an agreement between Aurora Labs and the organization or person using Aurora (“you”). By creating an account or using the service, you accept these Terms. If you accept on behalf of an organization, you confirm that you have authority to bind it. If you've signed a separate order form or master agreement with us, that agreement takes precedence where it conflicts with these Terms.

The service#

Aurora provides behavioral lead scoring, routing and related tools, delivered through a JavaScript tracker you install on your websites, a web dashboard, integrations and an API (together, the “service”). We continuously improve the service. If we remove a feature that is materially part of your paid plan, we'll give you at least 60 days' notice.

Accounts and security#

• Keep your account information accurate and your credentials confidential. You're responsible for activity under your account.
• Workspace owners control who has access and which roles they hold.
• Tell us promptly at security@aurora.io if you suspect unauthorized access.

Your data and your responsibilities#

You own the data you and your website visitors submit to the service (“Customer Data”). You grant us a limited license to process Customer Data only to provide, secure and support the service, as described in the DPA.

Because you control which websites use the tracker, you're responsible for providing any notices and obtaining any consents required by law — for example, cookie consent in the EEA and UK — and for having a lawful basis to send us the data you send.

Acceptable use#

You agree not to:

• Use the service in violation of applicable law, including privacy and anti-spam laws.
• Send special-category data (such as health data) or data about children to the service.
• Use Aurora to profile individuals for purposes unrelated to your own sales and marketing, such as employment, credit or insurance decisions.
• Reverse-engineer, resell or white-label the service without a separate written agreement.
• Interfere with the service, exceed rate limits deliberately or probe for vulnerabilities outside our responsible disclosure program.

Plans, fees and billing#

Starter is free for one seat. Paid plans are billed per seat, monthly or annually in advance, in US dollars unless otherwise agreed. Taxes are added where applicable.

• Upgrades and added seats take effect immediately and are prorated.
• Downgrades take effect at the start of the next billing period. History beyond the new plan's limit remains available for 60 days.
• Price changes are announced at least 30 days in advance and apply from your next renewal.
• Fees are non-refundable except where required by law or stated in these Terms. If a payment fails, we'll notify you and may suspend paid features after 14 days.

Free plan and beta features#

The Starter plan and features marked beta are provided without an uptime commitment. We may change beta features or stop offering them, and we'll tell you before doing so.

Availability and support#

We aim for high availability on all plans and publish live status on the status page. The Scale plan includes a 99.9% monthly uptime commitment with service credits, as described in your order form. Support response targets by plan are listed in the Help Center.

Intellectual property#

We own the service, including its software, design and trademarks. You own your Customer Data. If you send us feedback, we may use it without obligation to you. Nothing in these Terms transfers ownership of either party's intellectual property to the other.

Confidentiality#

Each party will protect the other's non-public information with at least reasonable care and use it only to perform under these Terms.

Term and termination#

These Terms apply while you use the service. You can cancel at any time from Settings → Billing; paid plans remain active until the end of the paid period. We may suspend or terminate accounts that materially breach these Terms, with notice and an opportunity to fix the issue where practical. After termination you can export your data for 30 days, after which it is deleted in line with the Privacy Policy.

Warranties and disclaimers#

We warrant that the service will perform materially as described in our documentation. Except for that warranty, the service is provided “as is”, and to the extent permitted by law we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement.

Limitation of liability#

To the extent permitted by law, neither party is liable for indirect, incidental, special or consequential damages, or for lost profits or revenue. Each party's total liability is limited to the fees you paid in the 12 months before the claim. These limits don't apply to breaches of confidentiality, your payment obligations or either party's indemnification obligations.

Indemnification#

We'll defend you against third-party claims that the service infringes their intellectual property. You'll defend us against third-party claims arising from Customer Data or your use of the service in breach of these Terms.

Changes to these Terms#

We'll post updates here. For material changes, we'll email workspace owners at least 30 days before they take effect. Continuing to use the service after that date means you accept the updated Terms.

General#

These Terms are governed by the laws of the State of California, excluding its conflict-of-laws rules, and disputes will be heard in the courts of San Francisco County — except that customers based in the EEA or UK may bring claims in their local courts. Neither party may assign these Terms without consent, except in a merger or acquisition. If a provision is unenforceable, the rest remains in effect.

Contact#

Questions about these Terms: legal@aurora.io or Aurora Labs, Inc., 548 Market Street, Suite 23017, San Francisco, CA 94104, United States.