Blog
Practical writing on behavioral lead scoring, routing and running a sales queue that doesn't waste anyone's morning. Written by the engineers, designers and customer-success people who build Aurora. New posts every two weeks.
By the time someone fills out a form, they've usually already decided. The behavior that predicts intent happens one or two visits earlier — and you can see it if you know where to look.
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Round-robin sounds fair until your best enterprise account lands with the rep who started on Monday. Here's the two-rule setup we recommend instead, and how to handle overflow and vacations.
The original model weighted every page view the same. The new one knows a pricing visit isn't a blog visit, rewards recency and lets old interest fade. Here's the reasoning and the math.
A line-by-line walkthrough of the Aurora tracking snippet for the engineer who has to approve it: what it loads, what it collects, what it never touches and how it fails safely.
The origin story of Aurora: a Monday-morning spreadsheet, a script written on a Sunday, and why we decided to build the product we'd wanted as sales reps.
Charging more for a busier month felt like the wrong way to reward a team for growing. Here's what our plans charge for instead, and the math that makes unlimited visitors sustainable.
Release notes for every version of Aurora — new features, improvements and fixes — with links to the relevant documentation.
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Three pieces that together explain how Aurora thinks about intent, and how to set up a model your reps will trust.
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